By Holt Hackney
Adora has promoted Rohil Bhansali to head of engineering, elevating the company’s founding engineer to lead its technical organization as the advertising technology firm expands its platform for enterprise clients.
Bhansali has been with the company since its founding in 2024 and helped build its initial technology infrastructure. In his new role, he will oversee Adora’s engineering team and guide development of the platform as the company seeks to support a growing number of large corporate users.
The company said Bhansali will focus on strengthening engineering systems and infrastructure designed to help marketing teams automate parts of their campaign operations while retaining oversight of brand and creative decisions.
Adora develops artificial intelligence tools intended to help companies launch and manage advertising campaigns more quickly and analyze campaign performance at scale. According to the company, several enterprise brands, including Brooks Running, Alaska Airlines and Servco Pacific, currently use the platform.
Bhansali previously spent more than six years at Pinterest, where he worked on measurement and attribution systems designed to track advertising performance. During that time, he helped develop conversion tracking infrastructure and tools aimed at helping advertisers measure and improve campaign results while complying with privacy requirements.
At Adora, Bhansali built the company’s first working prototype and has been involved in key architectural decisions for the platform. Among his recent work was leading the redevelopment of the company’s creative insights reporting tools, which analyze advertising performance data to identify which visual or creative elements are most closely associated with clicks, conversions and sales.
In his new position, Bhansali is expected to expand the company’s engineering organization and guide the development of technical infrastructure intended to support additional enterprise clients.
The promotion comes as the company continues to grow its engineering and product teams and build out its technology platform for large marketing organizations.