Digital Transformation Expert Discusses Trends

Sein Tin is a dynamic educator with a background in FMCG, digital marketing, and business innovation at Ravensbourne University in London

Having led a company in the retail sector, he has a proven expertise in integrating technology to enhance student engagement and business efficiency. Tin also has a passion for digital transformation.

For all these reasons, we reached out to him for the following interview.

Question: How did technology intersect with your career as an entrepreneur?

Answer: My journey with technology began over a decade ago when I moved to Singapore to pursue my studies. It was there that I first began to understand how deeply business and digital technologies are connected. After returning to Myanmar, I started my career in sales, which gave me the opportunity to visit leading manufacturing plants, warehouses & hotels operated by some of the world’s largest organisations. What struck me was how extensively they had adopted digital technologies—not just in outward-facing functions like sales or marketing, but in internal operations through automation, data systems, and smart manufacturing.

This experience fundamentally shifted my perspective. I realised that digital transformation isn’t only about scaling or improving customer engagement—it’s also about building efficiency, resilience, and long-term sustainability within the organisation itself. When I began contributing to my family business, I applied those lessons directly: introducing automated systems, upgrading internal workflows, and travelling abroad to research and invest in the right machinery. These decisions proved crucial, especially during the challenges of the COVID-19 pandemic, when agility and consistency became essential. In many ways, this blend of observation, learning, and practical implementation shaped my entrepreneurial path and continues to inform my work today.

Q: Why have you developed a passion for digital transformation?

A: My passion for digital transformation has grown through a combination of curiosity, hands-on experience, and a desire to solve problems in smarter, more sustainable ways. Early in my career, I became fascinated by how technology could completely reshape not just products or services, but the very systems and structures that businesses rely on. What stood out to me was how digital tools, when used thoughtfully, could bring clarity, consistency, and control to even the most complex operations.

As I started applying this thinking in real business environments—particularly in challenging times—I saw how powerful digital transformation could be. Whether it was automating processes, improving internal communication, or using data to make faster decisions, the impact was immediate and tangible. It wasn’t just about keeping up with trends; it was about creating systems that could adapt, grow, and thrive.

That sense of purpose is what continues to drive my passion. Digital transformation isn’t just a technical shift—it’s a mindset. Seeing how technology continues to unlock new ways of working and adapting—is what keeps me engaged. My interest comes from what I’ve experienced directly, and I’m motivated to keep exploring what’s possible, both in business and in the classroom.

Q: How do you teach digital transformation in the classroom?

A: I teach digital transformation by helping students understand both the strategic importance and practical application of technology in modern business. From day one, I emphasise that digital transformation isn’t just about adopting new tools—it’s about aligning those tools with business objectives, improving internal processes, and responding to changing customer expectations.

To bring this to life, I use a blended approach that combines theory with real-world practice. Students explore frameworks and models that explain how businesses adapt to technological change, and then apply these to real case studies from global companies, SMEs, and my own entrepreneurial experiences. These examples give them insight into how digital transformation plays out in areas like operations, marketing, and customer relationship management (CRM).

Active learning is central to my teaching. I use group work, live problem-solving, digital tool demonstrations, and hands-on simulations to help students experience digital transformation in action. I also introduce them to established business platforms and emerging technologies, encouraging them to assess their value and strategic impact. Ultimately, I aim to create an environment where students don’t just learn about digital transformation—they think like digital leaders, able to question, analyse, and apply what they’ve learned in real organisational contexts.

Q: What technology trends are you following most closely and why?

Sein Tin
Sein Tin

A: I’m closely following the intersection of artificial intelligence, student-centric educational technologies, and emerging business tech trends—because they’re not only reshaping industries, but also redefining how we teach, learn, and lead.

AI in education enables personalised learning paths, real-time feedback, and intelligent tutoring systems that adapt to individual student needs. As a facilitator, I stay engaged with these developments to identify how and when I can upskill in order to better support my students. I’m also excited about student-centric technologies like Learning Management Systems (LMS) integrated with analytics, gamified learning environments, and immersive tools like VR/AR. These are transforming passive learning into active, experiential journeys. In business, I’m particularly interested in AI-driven automation, blockchain for secure transactions, and cloud computing & IoT for agile operations. I bring these into the classroom not just as trends, but as skills and mindsets students need to develop.

Ultimately, I follow these trends because they allow me to teach in a way that’s future-oriented, hands-on, and deeply relevant. Today’s students aren’t just learning about technology—they’re preparing to lead with it. And that shift is one of the most exciting transformations happening in both education and business today.