automotive industry

Opening Thoughts - Architecting the Future

I was sitting at home watching TV the other evening when a commercial came on the screen that blew me way. It depicted the life and times of an old gas station, sitting at the foot of snow-capped mountains—an American outpost where the prairie meets the Rockies. As the time-lapse images progressed over the next minute, the station was demolished and rebuilt at least four times in those sixty seconds, each bringing us closer to a picture of the 21st century oil economy. And then the most unexpected thing happened.