Innovation is a driving force for business change and Enterprise Architects must prepare for it and, preferably, lead the charge. Unfortunately, for many EA groups, most discussions of innovation are limited to debates on the latest, greatest technology advances. This should not come as a surprise, based on the background of most Enterprise Architects and the demands placed on them. The Enterprise Architect must provide coherent guidance to the enterprise through principles, standards and models while also providing project enablement, engineering support and value delivery.